Clients workspace
A centralised hub to streamline your PR efforts and enhance client service.

- Client relationship management: Maintain up-to-date information about clients, including contact details, industry sectors, and key insights
- Detailed contact storage: Store comprehensive details for primary and secondary internal contacts, as well as third-party contacts for approvals
- Press list management: Keep press lists and social media links current, ensuring accurate and effective media outreach.
- Interaction tracking: Use the universal notes feature to log all interactions with clients, providing a comprehensive view of your communications history and enhancing your ability to deliver tailored services.
Outlets workspace
Keep a thorough record of media outlets crucial to your PR strategies.

- Comprehensive outlet records: Store detailed contact information, web links, and audience types (local, trade, national)
- Media type categorisation: Categorise outlets by media type, such as print, online, or broadcast, for targeted outreach
- Geographical coverage tracking: Track geographical coverage and maintain a list of your contacts within each outlet
- Reach monitoring: Monitor reach through circulation figures, follower counts, or viewer numbers, allowing you to measure potential impact and target efforts effectively
Contacts workspace
Build and maintain a comprehensive database of media contacts for personalised outreach

- Detailed contact profiles: Record journalists’ areas of expertise, geographical focus, and the outlets they work for, ensuring you match the right stories with the right journalists
- Freelancer management: Store personal website links and individual contact details for freelancers, making it easy to engage with a diverse range of media professionals
- Interaction tracking: Use the universal notes feature to keep a detailed history of your interactions with each contact, enhancing your ability to build and maintain strong media relationships
Resources workspace
Organise and manage your supplier database for efficient resource allocation

- Resource categorisation: Categorise resources by business type and location, making it simple to find the right supplier for any project
- Performance evaluation: Use the star rating system to evaluate and track supplier performance, ensuring you work with the best partners for your needs
- Supplier details: Maintain detailed records of suppliers, including contact information, service offerings, and record past project involvement in the universal notes feature
Campaigns workspace
Plan and monitor client campaigns with strategic precision

- Campaign documentation: Document campaign objectives, key messages, and target audiences to ensure a focused and effective strategy
- SWOT analysis: Conduct and store SWOT analyses to identify strengths, weaknesses, opportunities, and threats for each campaign
- KPI definition: Define clear KPIs to measure campaign success and demonstrate value to clients
- Project linking: Link associated projects to each campaign for a holistic view of your strategy and streamlined managemen
- Deadline management: Set and track deadlines to ensure timely execution of all campaign elements
Projects workspace
Manage all types of PR projects from press releases to events

- Project tracking: Track each stage of the project status, from approvals to individual press correspondence and associated campaigns
- Approval management: Maintain approval lists for both internal and external stakeholders to streamline the review process
- Resource management: Store project-specific press lists and associated resources, ensuring all necessary information is readily available
- Outcome monitoring: View all projects and their statuses in the workspace view, providing clear visibility of project progress. This information can also feed into the client dashboard for sharing updates with clients.
Coverage workspace
Capture and showcase your clients' media coverage comprehensively.

- Coverage logging: Log details such as media outlet, publication date, web links, and hard copy details for a complete record
- Visual records: Save clippings to create a visual record of your media successes
- Advanced search filters: Use advanced search filters to pinpoint precise data, enhancing your ability to report to clients and measure campaign success
- Relationship identification: Identify strong media relationships based on coverage patterns and engagement
Dashboard
Enhance client communication and showcase ongoing value

- Customisable dashboard: Share progress and coverage with clients through a customisable dashboard tailored to their specific needs.
- Information control: Control exactly what information is visible to clients, maintaining professionalism and managing expectations effectively
- Newsletter creation: Use the News space to effortlessly create newsletter-style updates, keeping clients informed and engaged with your ongoing efforts and activities
Tasks + Schedule
Coordinate tasks and schedules to enhance team productivity

- Task creation and assignment: Create and assign tasks for yourself and team members with ease, ensuring clear responsibility and accountability
- Integrated calendar: View all work deadlines, including campaigns and projects, in the integrated PRISMpro calendar for seamless schedule management
- Customisable filters: Use customisable filters to focus on the most relevant information, improving workflow efficiency and task prioritisation